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The Sales Lab Unit Three - A Mirror Of A Market (Morning Session)
Next Course: February 28, 2007

Time:
8:00 am (Pacific)
9:00 am (Mountain)
10:00 am(Central)
11:00 am(Eastern)

Course length: 90 minutes
Note:Homework is assigned. You will be asked to use one of your current accounts to apply what you have learned as each unit is completed. The first four sessions may be taken in any order and purchased separately, but session five must be the last session completed.
Deadline: 02/26/07
Course Description: Unit three expands your sales knowledge by providing you with the concepts of “A Mirror of a Market” and “The Domination Principle”. Theses are two common sense approaches to proving the value of your product and your recommendations.
Audience: CMRs, account managers, account planners, sales managers and publishers. First line sales managers are encouraged to participate to enable them to follow-up on the use of the material by their sales representatives.
Course Level: 2 - Professionals should have a basic understanding of Yellow Page ad units and pricing plans.
Facilitators: Tom Davis, President of Better Business Builders, Inc. and author of the book, The Truth About Yellow Pages.
Learn About:
  • The concept called, “Mirror of a Market” and how it can be used to convert advertisers’ decisions from an emphasis on cost to an emphasis on the creation of income.
  • How to take domination out of the realm of Yellow Pages advertising to discuss evidence of the obvious value of domination in advertising and marketing.
  • How to effectively position “The Domination Principle” as a decision making tool in the purchasing of Yellow Pages advertising.
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    Benefits:
  • Learn the essentials in 90 minutes
  • Never leave your office
  • Get your questions answered
  • Conducted in real time
  • Work more efficiently
    		•
    Course Materials: Course materials and course reminders will be e-mailed to you the day prior to the course.
    System requirements:
  • Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.


  • Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +


  • Secure with end-to-end SSL encryption, password protection, meeting lock
    		•
    Registration Information: Each registrant needs to complete a registration form.

    Register online - click here.

    Download the registration form (pdf)

    Mail to:
    Yellow Pages AssociationTM
    820 Kirts Blvd, Suite 100
    Troy, MI 48084

    Fax to: 248-244-0700

    Email to: Rachel.Grimm@ypassociation.org

    Price: Members = $99.00
    *Space is limited to twelve participants in a session.

    This series is exempt from the bundle-block option.
    Contact Information: For more information, contact Rachel Grimm at 248-244-0711
    or email Rachel.Grimm@ypassociation.org.