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The Sales Lab Unit Five - Putting It All Together (Morning Session)
Next Course: April 18, 2007

Time:
8:00 am (Pacific)
9:00 am (Mountain)
10:00 am(Central)
11:00 am(Eastern)

Course length: 90 minutes
Note:Homework is assigned. You will be asked to use one of your current accounts to apply what you have learned as each unit is completed. The first four sessions may be taken in any order and purchased separately, but session five must be the last session completed.
Deadline: 04/16/07
Course Description: This is the last in the advanced sales training series. It will review what you have learned in the preceding four units and apply it to the account you used during the program. It will cover the approach you will use and two logical closing tools, “The Traffic Analysis” and “The Best Buy Analysis”.
Audience: CMRs, account managers, account planners, sales managers and publishers. First line sales managers are encouraged to participate to enable them to follow-up on the use of the material by their sales representatives.
Course Level: 2 - Professionals should have a basic understanding of Yellow Page ad units and pricing plans.
Facilitators: Tom Davis, President of Better Business Builders, Inc. and author of the book, The Truth About Yellow Pages.
Learn About:
  • How to select the concepts you will use on your account as you approach the advertiser in an educational and consultative manner
  • How to prove the value of ad size through the use of "The Traffic Analysis"
  • How to use an effective tool, "The Best Buy Analysis" that you will frequently use on your sales interviews
    		•
    Benefits:
  • Learn the essentials in 90 minutes
  • Never leave your office
  • Get your questions answered
  • Conducted in real time
  • Work more efficiently
    		•
    Course Materials: Course materials and course reminders will be e-mailed to you the day prior to the course.
    System requirements:
  • Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.


  • Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +


  • Secure with end-to-end SSL encryption, password protection, meeting lock
    		•
    Registration Information: Each registrant needs to complete a registration form.

    Register online - click here.

    Download the registration form (pdf)

    Mail to:
    Yellow Pages AssociationTM
    820 Kirts Blvd, Suite 100
    Troy, MI 48084

    Fax to: 248-244-0700

    Email to: Rachel.Grimm@ypassociation.org

    Price: Members = $99.00
    *Space is limited to twelve participants in a session.

    This series is exempt from the bundle-block option.
    Contact Information: For more information, contact Rachel Grimm at 248-244-0711
    or email Rachel.Grimm@ypassociation.org.