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Yellow Pages 101
Next Course: April 12, 2007

Time:
8:00 am (Pacific)
9:00 am (Mountain)
10:00 am(Central)
11:00 am(Eastern)

Course length:60 minutes
Note:The entire course fee will be charged for “no-shows” and any cancellations after the registration deadline date.
Deadline: 04/10/07
Course Description: This course will provide the basics in understanding the Yellow Pages industry and is ideal for new employees.
Audience: CMRs, Publishers
Course Level: 1 - Ideal for professionals with less than two months’ of Yellow Pages experience.
Facilitators: Rachel Grimm, Training & Development Manager from YPA
Learn About:
  • The history of the Yellow Pages
  • The Yellow Pages Association
  • The advertising cycle with a CMR process flow of national orders
  • The difference between local and national advertising
  • The various types of advertising, including White Pages listings, trade items, display, space listings, brand sell, coupons, etc.
    		•
    Benefits:
  • Receive a free copy of the Yellow Pages 101 Self-Study Module
  • Learn the essentials in 60 minutes
  • Never leave your office
  • Get your questions answered
  • Conducted in real time
  • Work more efficiently
    		•
    Course Materials: Course materials and course reminders will be e-mailed to you the day prior to the course.
    System requirements:
  • Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.


  • Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +


  • Secure with end-to-end SSL encryption, password protection, meeting lock
    		•
    Registration Information: Each registrant needs to complete a registration form.

    Register online - click here.

    Download the registration form (pdf)

    Mail to:
    Yellow Pages AssociationTM
    820 Kirts Blvd, Suite 100
    Troy, MI 48084

    Fax to: 248-244-0700

    Email to: Rachel.Grimm@ypassociation.org

    Price: Member for YP 101: $169
    Member for YP 101 & 102: $240
    Non-Member for YP 101: $219
    Non-Member for YP 101 & 102: $290

    *Exempt from the bundled-pricing option.
    Contact Information: For more information, contact Rachel Grimm at 248-244-0711
    or email Rachel.Grimm@ypassociation.org.