| Using Alternative Approaches To ROI To Competitively Position The Yellow Pages |
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| Next Course: |
May 9, 2007
Time:
10:00 am (Pacific)
11:00 am (Mountain)
12:00 pm (Central)
1:00 pm (Eastern)
Course length: 60 minutes |
| Note: | The entire course fee will be charged for no-shows and any cancellations after the registration deadline date. |
| Deadline: |
05/07/07 |
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| Course Description: |
This session, conducted by Dr. Joel Davis, Associate Professor of Advertising at San Diego State University, will provide different approaches for calculating ROI and can be used in different client contexts to demonstrate the value of the Yellow Pages versus competitive media. |
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| Audience: |
Publishers, CMRs |
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| Course Level: |
2 - Professionals should have a basic understanding of Yellow Pages research tools. |
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| Facilitators: |
Dr. Joel Davis, Associate Professor of Advertising at San Diego State University |
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| Learn About: |
ROI and research that discusses the increasing importance of ROI for today's advertisorsTraditional approaches to calculating ROI (sales and profitability)ROI and the setting of call goals and Yellow Pages ad budgetsROI in the context of total advertising spending |
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| Benefits: |
Never leave your officeGet your questions answeredConducted in real timeWork more efficiently |
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| Course Materials: |
Course materials and course reminders will be e-mailed to you the day prior to the course. |
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| System requirements: |
Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.
Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +
Secure with end-to-end SSL encryption, password protection, meeting lock |
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| Registration Information: |
Each registrant needs to complete a registration form.
Register online - click here.
Download the registration form (pdf)
Mail to:
Yellow Pages AssociationTM
820 Kirts Blvd, Suite 100
Troy, MI 48084
Fax to: 248-244-0700
Email to: Rachel.Grimm@ypassociation.org
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| Price: |
Members = $125.00 or two classes if using a block option
Not available for Non-Members |
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| Contact Information: |
For more information, contact Rachel Grimm at 248-244-0711
or email Rachel.Grimm@ypassociation.org. |
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