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Integrating Co-Op Into The Yellow Pages Sales Process

Next Course: January 18, 2007

Time:
11:00 am (Pacific)
12:00 pm (Mountain)
1:00 pm (Central)
2:00 pm (Eastern)

Course length: 60 minutes
Note:The entire course fee will be charged for “no-shows” and any cancellations after the registration deadline date.
Deadline: 01/16/07

Course Description: How do you integrate and maximize Co-Op into the Yellow Pages sales process? This course will provide helpful tips about Co-Op and increase Yellow Pages sales.

Audience: Publishers

Course Level: 1 - Course assumes you have a basic understanding of Co-Op.

Facilitators: Rachel Grimm, Training & Development Manager from YPA

Learn About:
  • Overview of Co-Op advertising and benefits
  • Various elements of the sales process and how to integrate Co-Op
  • Overcoming advertisor objections

  • Benefits:
  • Never leave your office
  • Get your questions answered
  • Conducted in real time
  • Work more efficiently

  • Course Materials: Course materials and course reminders will be e-mailed to you the day prior to the course.

    System requirements:
  • Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.


  • Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +


  • Secure with end-to-end SSL encryption, password protection, meeting lock


  • Registration Information: Each registrant needs to complete a registration form.

    Register online - click here.

    Download the registration form (pdf)

    Mail to:
    Yellow Pages AssociationTM
    820 Kirts Blvd, Suite 100
    Troy, MI 48084

    Fax to: 248-244-0700

    Email to: Rachel.Grimm@ypassociation.org


    Price: Members = $99.00
    Non-Members: $149.00

    Contact Information: For more information, contact Rachel Grimm at 248-244-0711
    or email Rachel.Grimm@ypassociation.org.