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Utilizing the YPA CO-OPTM Advertising Programs Handbook
Next Course: January 18, 2007

Time:
8:00 am (Pacific)
9:00 am (Mountain)
10:00 am(Central)
11:00 am(Eastern)

Course length:60 minutes
Note:The entire course fee will be charged for “no-shows” and any cancellations after the registration deadline date.
Deadline: 01/16/07
Course Description: Do your sales representatives understand the power of Co-Op and its revenue potential? Learn the essentials in how to read a Co-Op program so you are knowledgeable in talking with a client.
Audience: Publishers, CMRs, and local or national sales representatives
Course Level: 1 - Ideal for professionals with less than two months of Yellow Pages experience.
Facilitators: Rachel Grimm, Training & Development Manager from YPA
Learn About:
  • What is Co-Op advertising?
  • The benefits of Co-Op advertising
  • How to find information in the YPA Co-Op Advertising Programs Handbook
  • The fields in a Co-Op program
  • The details about accruals
    		•
    Benefits:
  • Learn the essentials in 60 minutes
  • Never leave your office
  • Get your questions answered
  • Conducted in real time
  • Work more efficiently
    		•
    Course Materials: Course materials and course reminders will be e-mailed to you the day prior to the course.
    System requirements:
  • Supports Windows (95, 98, ME, NT, 2000, XP), MAC (OS 9.x or later), Red Hat Linux, and Solaris (7 or 8) operating systems.


  • Microsoft Internet Explorer 4.x, 5.x, 6.x +, or Netscape Communicator 4.x +


  • Secure with end-to-end SSL encryption, password protection, meeting lock
    		•
    Registration Information: Each registrant needs to complete a registration form.

    Register online - click here.

    Download the registration form (pdf)

    Mail to:
    Yellow Pages AssociationTM
    820 Kirts Blvd, Suite 100
    Troy, MI 48084

    Fax to: 248-244-0700

    Email to: Rachel.Grimm@ypassociation.org

    Price: Members = $99.00
    Non-Members: $149.00
    Contact Information: For more information, contact Rachel Grimm at 248-244-0711
    or email Rachel.Grimm@ypassociation.org.