Yellow Pages Association CO-OP™ Advertising
Yellow Pages Association™

820 Kirts Blvd., Suite 100
Troy, MI 48084-4836
T: (248) 244-0731
F: (248) 244-0700
www.ypassociation.org
Val Onyski, Director, Member Training and Publications

As the name implies, Cooperative Advertising (CO-OP) is jointly funded by the manufacturer and the advertiser. The Yellow Pages Association CO-OP™ Advertising Programs Handbook provides Co-op information for over 1,400 programs representing over 1,800 brands. In addition, the Yellow Pages Association™ provides sales tools such as videotapes, success stories, posters, and a spotlighted headings tool to assist sales representatives when they make their sales calls. For more information or for CO-OP assistance, please contact val.onyski@ypassociation.org or judy.mitchellshick@ypassociation.org.