Local Search Association™

820 Kirts Blvd., Suite 100
Troy, MI 48084-4836
T: (248) 244-0731
F: (248) 244-0700
www.localsearchassociation.org
Val Onyski, Director, Member Training and Publications

As the name implies, Cooperative Advertising (CO-OP) is jointly funded by the manufacturer and the advertiser. The Local Search Association CO-OP™ Advertising Programs Handbook provides Co-op information for over 1,400 programs representing over 1,800 brands.All data appearing in The Local Search Association CO-OP ™ Advertising Programs Handbook is now also available in the web-based LSA CO-OP ONLINE™ product. This ONLINE product, updated on a daily basis, allows you to run searches on all categories/headings, find logos/artwork and generate reports that you can leave behind with your advertiser. In addition, the Local Search Association™ offers a CO-OP Service Bureau. The Service Bureau provides your sales reps with sales tools such as newsletters, success stories and posters to keep co-op advertising “top of mind”. The Co-Op Service Bureau staff takes care of all the paperwork and approvals for your sales reps which allows them to go out and sell more advertising! For more information or for CO-OP assistance, please contact val.onyski@localsearchassociation.org or judy.tepel@localsearchassociation.org.